HBO’s “Game of Thrones” will return next month for the fifth season of epic battles, exhilarating wordplay, and surprisingly well-groomed stars. But beyond the show’s unmatched ability to balance high- and low-brow entertainment, what makes “Game of Thrones” and its source material “A Song of Ice and Fire,” so great is how accurately it reflects our own world (minus all the dragons).

《权力的游戏》第五季将于下月回归荧屏。这部场面火爆、妙语连珠、明星大放异彩的美剧深受大家喜爱最大的原因，也许就是它如实的反映了世界的残酷吧（当然，那几条龙不包括在内）。

So what about the tech world? Read on the piece written in 2013 to learn what the biggest tech companies tell us about “Game of Thrones,” what “Game of Thrones” tells us about the biggest tech companies.

那么科技界的情况如何呢？重读这篇2013年的旧文，看看几大科技公司与《权力的游戏》之间有什么相似之处。

Google / House Stark

谷歌 / 斯塔克家族

Google’s motto is “Don’t be evil,” and if there’s one family that at least claims to operate under non-evil principles, it’s House Stark.
    Google的行事准则就是：不为恶。剧中唯一能与这个准则匹配的就是斯塔克家族。

But in Westeros as in Mountain View, reality doesn’t always match perception. And after the Lannister-led execution of the family’s patriarch Ned, his son Robb falls just short of the family ethos, breaking an oath to a crucial ally.
    但是，无论在剧中的维斯特洛还是现实中谷歌总部所在地山景城，理想与现实总无法契合。在兰尼斯特家族处死家族首领奈德后，其子罗勃未能继承家族精神，对一位重要盟友失信。

Meanwhile, the last year hasn’t exactly been evil-free for Google. The company admitted its Street View project had violated unsuspecting users’ privacy.
    同时Google在过去的一年也的确干了点坏事，比如，承认谷歌街景侵犯了用户的隐私。

In the coming months, both Robb and Google may be forced to deal with the consequences of their betrayal. But in the meantime, both families continue to make strides in key battlegrounds, as Robb keeps up his winning record on literal battlefields, and Google’s Android OS takes chunks out of Apple’s mobile market share .
    接下来的一个月，Google和斯塔克家族的罗勃都要为自己违背诺言而付出代价。好消息是，正如斯塔克家族在战场上节节进取，谷歌的安卓系统也再度开始蚕食苹果的移动手机市场份额。

But just as the rulers in King’s Landing still pose an existential threat to the Starks, there’s one area where Google has failed to contend: Social.
    不过，在斯塔克家族面临来自君临城实际威胁的同时，谷歌也有一个弱点：社交。

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Facebook / House Lannister

Facebook / 兰尼斯特家族

Both Facebook and House Lannister are led by boy kings who are feared and mocked in equal measure. Both have a ton of cash, but also a ton of expenses (war isn’t cheap whether it’s fought with wildfire or lines of code). And while both ruling houses have a huge number of subjects, those subjects don’t always have a whole lot of trust in their overlords.
    Facebook和兰尼斯特家族有很多的相似点，比如说他们的统治者都很年轻，有人畏惧也有人嘲笑；他们都很有钱，花钱也非常大方（究竟战争可不是花点小钱就能打赢的）；同时家族的实力非常强大，有很多的用户（居民），然而这些人并不完全认同他们的统治者。

Like the Lannisters, Facebook is arguably better at conquering than at ruling. It’s got all those users, sure, but Facebook needs to make sure its product is compelling enough that people keep coming back for more (not a simple proposition). “Power resides where men believe it resides,” says the eunuch Varys in the show’s second season. And if Facebook can’t make its billion users into true believers again, that 10-digit figure will be nothing more than a number.
    正如兰尼斯特家族一样，Facebook也是更加善于征服而不是统治。虽然用户很多，但是Facebook还应该想多点办法留住他们。正如阉人瓦里大人在第二季说的：“众望所指，权力所栖。”如果Facebook不能赢回用户的信任，那么巨大的用户群只是一张空头支票。

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Apple / Stannis Baratheon

苹果 / 斯坦尼斯•拜拉席恩

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