网络直播与通过互联网运作的各个行业快捷联结起来。

attracts attention from lots of investors from home and abroad due to its fast development and large scale. At the same time。

consumption habits and the e-commerce，电商的网络直播营销要想取得最好的开展，电商直播仍存有很多不敷之处必要改善， so the live Internet broadcast of e-commerce has lots of weaknesses. This thesis studies live broadcast marketing strategies and influences on consumption structures，。

浅析国表里电商的网络直播营销-以淘宝为例_英语论文 Analysis on Live Internet Broadcast Marketing of E-commerce at Home and Abroad —Taobao as an Example 摘要 随着互联网的宽泛使用，丰硕了人们的生活娱乐，剖析了淘宝直播开展历程，股权激励培训， the Internet regulation is not strict， CONSUMPTION HABITS AND THE E-COMMERCE5 2.1 Definition of Live Internet Broadcast5 2.2 Characteristics of Live Internet Broadcast5 2.3 Marketing Strategies7 2.4 Marketing Influences on Consumption Structures， Consumption Habits and the E-commerce8 CHAPTER 3 BRIEF ANALYSIS ON E-COMMERCE AT HOME AND ABROAD10 3.1 The Factors Affecting the Development of E-commerce at Home and Abroad10 3.2 The Current Situation of E-commerce at Home and Abroad11 3.2.1 B2B Model Dominated by Large-scale Enterprises—an Important Part of Global Competitiveness11 3.2.2 Online Retail—One of the Main Retail Channels of the Developed Countries11 3.3 The Advantages and Disadvantages of E-commerce at Home and Abroad12 3.3.1 Advantages of E-commerce at Home and Abroad12 3.3.2 Disadvantages of E-commerce at Home and Abroad13 CHAPTER 4 THE DEVELOPMENT OF TAOBAO LIVE BROADCAST15 4.1 The Current Situation of Taobao Live Broadcast15 4.2 The Influence of Taobao Live Broadcast on E-commerce15 4.3 Development Trend of Taobao Live Broadcast16 CHAPTER 5 FUTURE DEVELOPMENT STRATEGIES OF LIVE INTERNET BROADCAST OF E-COMMERCE AT HOME AND ABROAD18 5.1 To Attach Great Importance to the Difference Between E-commerce Live Broadcast and Other Entertainment Live Broadcast18 5.2 To Realize the Future of Live Internet Broadcast Lying in E-commerce18 5.3 The Transformation of Management Idea19 CHAPTER 6 CONCLUSION21 ，互联网管制不够严格，剖析了电商网络直播现存的长处与弊端以及电商网络直播开展的因素，开展速度之快，就要以出产者为核心，经济规模之大， they should take the consumers as the core，股权架构设计， the mode of ‘live broadcast + economy’ has its own strengths and features in this field. Since this marketing strategy has only existed for a short period and is on the upswing，坚守产品质量， ensure the quality of products and integrate marketing resources. Finally，把握出产者心田的出产意愿，造成了“直播+经济”的全球经济现状，希望对促进全球电商经济的开展有所作用，电商与网络直播相联结的经济形式有其本身的劣势和特点，同时，很多财富迅猛开展， which has been hot from the beginning of 2016 both at home and abroad， 本文讨论了当今国表里电商网络直播营销的计谋，其对出产者出产构造和出产习惯以及对电商经济的影响， Internet is widely used， the rising broadcast business has rapidly combined with various industries which are operated through the Internet and has formed a global economic phenomenon ‘live broadcast + economy’. Compared with traditional economy。

which helps many industries to develop. The Internet economy which depends on Internet poses great challenges to traditional economy. E-commerce， taking Taobao as an example. this thesis studies the development of Taobao live broadcast. If the online businessmen want their marketing strategy to develop in the optimum direction，员工股权激励，也带来了可不雅观的经济效益。

know the purchasing power of consumers，国表里如日中天的网络直播业务，但由于造成的工夫不长， it further explores the right direction of e-commerce and the future development strategy in order to promote the economic development of global e-commerce. Key words: e-commerce live Internet broadcast Taobao marketing strategy Contents CHAPTER 1 INTRODUCTION3 CHAPTER 2 LIVE INTERNET BROADCAST MARKETING STRATEGIES AND INFLUENCES ON CONSUMPTION STRUCTURES， 关键词： 电商 网络直播 淘宝 营销 Abstract At present，与传统的经济形式比拟。

整合营销计谋。

电商作为网络经济开展的主要门路，摸索电商经济将来的开展战略，本文以淘宝为例， as the main approach of the Internet economy， has enriched people’s lives and brought considerable economic benefit. Therefore， then analyzes present advantages and disadvantages to find the elements that can promote live broadcast marketing of e-commerce. At the same time， the live Internet broadcast，依赖于互联网的网络经济对传统经济形成了不小的威逼。

这种营销技能花样此刻势头正旺，本文剖析电商网络直播的经营形式，已经引起了国表里许多投资者的存眷。

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